Roaming Solution provider, Starhome claims to have developed a new solution, Sparx enabling mobile marketers to target outbound roaming subscribers.

“Sparx, an interactive roamers’ marketing and relations management tool, will revolutionize roaming mobile advertising by providing mobile operators with the information and means necessary to accurately target and serve outbound roamers,” says Amit Daniel, Vice President of Marketing for Starhome. “Real-time reporting and analysis, as well as micro-segmentation, will enable mobile operators to know the optimal times for contacting outbound roamers. This will not only drastically increase operators’ revenues, but it will also deliver a significant improvement in the user experience.”

Starhome claims that presently roaming subscribers are out of bounds of mobile marketers. Moreover there is no usage analysis tracked by solutions related to user’s movements and behaviour patterns, roaming usage etc.

Starx aims to address these concerns as it allows the mobile marketers to create campaigns and multi-triggers based on roaming subscriber’s feedback and usage history thereby leading to right message being sent at the right time to the user.

Operators can also communicate with their roaming subscribers through cross-media communication via SMS, MMS, WAP push, email. Starhome promises that Sparx will provide a platform for affiliated marketing enabling embedding messages and promotions on the advertisements.