As the telecom enterprises across the world struggle at making developmental decisions owing to the lack of a reliable behavioral data on a global scale, Informate Mobile Intelligence, a telecom research and analytics provider on Wednesday released Informate Mobile Metrics Report for the months from April to September 2009.

“They (companies) lack a “currency” and Informate aims to address this vacuum by becoming the gold standard for the global mobile industry by providing accurate and trusted data using industry leading metering and survey techniques,” says Kedar Sohoni, President, Informate Mobile Intelligence

The Informate report, which has been gathered over the last six months on various aspects of phone usage among mid to high-end handset users, found that the segment spends more time on browsing, entertainment and on applications than on voice or text communication, said the company.

Amongst the websites accessed on the mobile web, Google remains the top website, followed by Gmail, Yahoo, Orkut and Getjar with close to 40 minutes spent on browsing every day, while the top applications in terms of reach were Real Player, Visual Radio, Voice Recorder and Snake.

“With the mobile internet already becoming the fastest growing service in the world, we believe research like Informate Mobile Intelligence would become relevant for a variety of companies with consumer focused business models and not just with telecom companies, as it is now,” adds Mr. Gopala Krishna, MD & CEO at business consulting firm, HanIn.

Other notable findings include the downward trend in time spent on calling, even as the time spent on chat shows upward trend. On an average, 25-30 minutes of active time is seen to be spent on voice calls in comparison to over 15-20 minutes and 40-45 minutes of active time spent on Messaging and Entertainment activity respectively.

The company is in the process of increasing the number of mobile consumers on its fold from the present level of 2,500 in India. Comparatively the registered users in Europe are high at 16,000.

“The next phase of growth in the mobile sector will be driven by data & data rich services. All of them – both from a user perspective and from the point of view of the service provider – will require careful measurement of user behavior, so that the user gets a more customized product and the operator investment is more productive,” says Telecom Analyst, Mahesh Uppal.