Tata Communications entered into an alliance with SugarCRM to offer One-Demand CRM services to enterprise community in India. The tie-up will offer the services on a SaaS model under Tata Communications’ managed services portfolio.

Since the beginning of this year, Tata Communications and SugarCRM have worked closely together on a joint pilot program to build a CRM service that meets the needs of businesses in India.

Enterprise customers can opt for the service on a subscription basis.

 “Tata Communications’ On-Demand CRM’s flexible Sales Force Automation module and customizable reporting has allowed us to align our processes to our ever changing business needs,” says Jaideep Chakrabarti of Future Netwings Solutions. “With personalized trainings and support from TCL, we have been able to maximize our investment by harnessing the value and the benefit immediately. From a ROI perspective, this has allowed us to track our customers’ requirement, evaluate sales funnels and productivity from day one.”

“We have seen strong customer demand for subscription based services especially from sectors like Manufacturing, Pharmaceutical, technology, retail, mid size BFSI which require high sales, marketing and customer contact management. Also our experience as the number one provider of hosted MS Exchange services in India enables us to offer a robust and reliable service in this space. We are delighted to bring the award winning CRM solution from SugarCRM to our enterprise customers,” says Angira Agrawal, General Manager – SaaS & Enterprise Mobility, Tata Communications

Managed services portfolio of Tata Communications include application services such as Hosted Business Messaging (based on Microsoft Exchange) Enterprise Content Management (ECM) and Human Resource Management Systems (HRMS).