Japan’s Ministry of Internal Affairs & Communications (MIC) selected Qualcomm’s MediaFLO technology as one of the two official technologies for nationwide mobile broadcasting services. The other technology selected is ISDB-Tmm.

Working closely with local companies, we have taken a significant step toward expanding the diversity of broadcast-quality mobile content and value-added mobile services available to Japanese consumers," said Neville Meijers, senior vice president and general manager, FLO International. "The MediaFLO platform offers a rich user experience, high channel capacity and an open services layer to support a wide range of mobile broadcast services, making it an ideal platform to complement 3G services and the country's ISDB-T standard for free mobile TV programming."

Two trials had been conducted last year in the VHF and UHF spectrum bands last year. KDDI partnered for the initiative.

"The official selection of MediaFLO technology in Japan is significant in Latin America as well, where a growing number of countries have selected Japan's ISDB-T technology as their DTV standard, including Argentina, Brazil, Chile, Peru and Venezuela," said Flavio Mansi, senior vice president and president of Qualcomm Latin America. "We view MediaFLO and ISDB-T technologies as complementary and believe the standards will coexist in a given market to drive both consumer acceptance and revenue generation for mobile TV services."