Reliance Communications (RCom), DTH services arm, BIG TV clicked a strategic marketing deal with Fox Star Studios for the campaigning of the about to be released, Hollywood flick, AVATAR.

As part of the deal exclusive content including of the movie will be showcased on BIG TV and is in lines with BIG TV’s content marketing strategy for new revenues.

BIG TV will also design a new TVC as part of the deal which will be aired in leading channels.

Commenting on the exclusive tie-up with AVATAR, Mr. Umesh Rao, Senior Vice – President, Reliance BIG TV said, “We are delighted to be associated with Avatar - the most talked about & eagerly awaited release of the year. Avatar will capture audience imagination through compelling storyline & spectacular digital effects. This partnership brings in enriched content to our subscribers & delivers larger than life experience through multiple grounds promotions planned across key cities”

Vivek Krishnani – Head Marketing Distribution & Syndication said, “AVATAR is the biggest cinematic event of the decade and there is a huge buzz on the ground amongst audiences across the country.  AVATAR delivers a fully immersive cinematic experience of a new kind and is sure to enthrall audiences. We are glad to be associated with like minded partners like Reliance BIG TV and are thrilled with the support this association brings to widen the reach of AVATAR the film to a Pan Indian audience”

Some special promotional zones will also be created in Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Chandigarh, Pune, Ahmedabad and Jaipur.