Tata Teleservices’ high-speed wireless broadband services, Tata Photon+ signed a strategic marketing alliance contract for about to be released Hollywood movie, AVATAR.

Speaking on the association, Mr. Trivikram Thakore, Vice President, Marketing Communication, Tata Teleservices Limited said, “We are very please to associate with Avatar, which is a blend of live-action and new virtual photorealistic production techniques. Avatar and Tata Photon Plus signifies the excellence in technology and innovation and will take the experience to a different level.”

“We are glad to be associated with like minded partners like the house of Tata’s in India with their High Speed mobile Broadband brand Tata Photon Plus,” said Vivek Krishnani – Head Marketing Distribution & Syndication. Fox Star Studios India.

Both brands drive synergies in technological innovation and we felt this is a perfect platform to have Tata Photon Plus associate with us and support the launch of AVATAR we are thrilled with the support this association brings to widen the reach of AVATAR the film to a Pan Indian audience, he further added.”

As part of the deal, subscribers stand a chance to win, AVATAR merchandise.