Cosmote Romania upgraded its ringback tone service by deploying Comverse’s  Comverse HUB Ringback Tone solution promising improved sound quality and new features such as allowing users to select music and other audio content apart from the standard network tones.

Cosmote offers the service under the “Muziton,” brand and the service allows tones to be shuffled to be changed according to day and time.

“With its high sound quality and rich feature set, Comverse HUB Ringback Tone service leads the industry in meeting today’s needs for fun and self-expression, and creates a framework for future services that can further enhance the user experience and generate new revenue streams for the operator,” said Dror Bin, President of Global Sales at Comverse, the world''s leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

Innova SA was the Sales and Marketing partner for Comverse in the deal.