Browser firm, Opera Software today acquired mobile advertising solution provider, AdMarvel which is based out of San Mateo, California with an aim to expand its portfolio of products and services to include ad monetization services as well.

The company was founded in 2006 led by Mahi de Silva and claims to have a global customer base.

“In our fast-growing industry, mobile advertising represents an  interesting long-term revenue opportunity. Every month, nearly 50  million people access the Web using Opera on their mobile phones and  together with AdMarvel, we think we can play an important role in the  evolution of mobile advertising,” says Lars Boilesen, Chief Executive  Officer, Opera Software.

“We are very excited about joining forces with Opera.  What started as a commercial relationship has blossomed into a wonderful partnership  to serve the global mobile marketplace. Combining our monetization and  analytics platform with the Opera browser and widget platform will  create a new intelligent platform, where local and global advertisers  can interact with a highly instrumented mobile audience,” says Mahi de  Silva, Chief Executive Officer, AdMarvel Inc.

The parties involved did not disclose the financial details of the deal.