VAS solution provider, Roamware is eying a big opportunity in Europe where mobile operators are in the phase of gearing up to comply with new EU regulations which prohibit operators from charging mobile subscribers under roaming mode for redirecting calls into voicemail.

The concept of re-bounding international voicemail calls known as ‘tromboning’ may result in European operators incurring an annual cost of € 130 million and  € 150 million. Roamware is targeting operators with its solution for tromboning named as Voice Mail Call Completion (VMCC) with the company claiming that 40 mobile operators have already deployed the solution.

“The EU’s fundamental issue was that roamers could not exercise discretion in accepting voicemail messages, unlike a phone call which they can refuse to answer. Using Roamware’s enhanced Voice Mail Call Completion service in the home network, the Roamware software recognises when the customer is not available to answer a call and deposits it into voicemail without the call ever leaving the home country and incurring roaming charges,” says John Jiang, CTO and  EVP, Product Management, Roamware.

The new regulation was put into effect to prevent operators from charging subscribers an additional fee for receiving voice mail messages while being on roaming mode abroad. Presently subscribers are charged for two international calls, one for receiving voicemail and then back to home country where the voice mail is located.

Roamware says operators can recover the deployment costs in less than six months.