UK-based Synchronica and Korean device manufacturer, KC Mobile unveiled a new device, MessagePhone which promises an integrated device and service solution making normal devices to function like smartphone-like functionality.

From operator point-of-view it opens a new segment to tap with data services.

The QWERTY keyboard phone offers features such as Push Email and Synchronization services, mobile Instant Messaging, a full HTML web browser and access to social networking sites. It also has a robust Personal Information Manager, optional Bluetooth connectivity, USB connector and a built-in FM radio.

It is priced at USD 99.00.

Carsten Brinkschulte, CEO of Synchronica comments, “With MessagePhone, we have created a device and service bundle that provides an answer to key challenges faced by operators and delivers affordable aspiration for customers in emerging markets. For the operators, we have delivered a messaging-centric handset that puts them back in control of their subscriber base – they can brand the product and use the services to reduce churn. For subscribers, MessagePhone can become their first and primary Internet device – a great phone with a large screen and full Internet access without breaking the bank, potentially replacing the trek to the Internet cafe.” 

J. Jung, CEO at KC Mobile adds, “The MessagePhone has been designed from the ground up to provide operators in emerging markets with a low-cost, yet high-quality, full-featured next-generation messaging device. With two significant operators already having signed contracts, we are confident that MessagePhone will appeal to a broad cross-section of operators in emerging markets.”