Tata Communications in order to strengthen its services globally, has kicked off a branding and marketing strategy for the enterprise solutions space in the US and the UK to improve its brand awareness in these markets. Moreover the company contrives to add about 2,000 new jobs in India and the emerging markets to further boost up the ambitious growth plans.

Tata Communications after the announcement of $2 billion expansion plan wants to target top-end multinationals with global telecom needs and is looking to attain the ultimate choice of the overseas MNC’s requirements. For this Tata is targeting service providers with strong customer relations bases or companies with at par leadership in specific service areas.

This move is important as Tata Communications gets only 15% of revenue from enterprise solutions, which is around $300 million. Out of this only 10% comes from the developed world. However the company is optimistic to make it double in few years and expects at least 50% return from the overseas markets.

Srinivasa Addepalli, senior VP, strategy, said “Over the next few years, Tata Telecom wants to convert this interest to business, competing with the likes of AT&T and BT; it already has over 1,000 people, including 30 to 40 senior managers working overseas. Till now we did business with the India offices of global firms. Now we want to directly tap them for business in their headquarters. For the developed country markets, the idea is to stick to providing for the global needs of big multinationals”.