Indian mobile subscribers are known to use MVAS (mobile value added services) especially during festival occasions. Taking a cue from this trend, PSU BSNL has lined up special content on the eve of Holi and is eying additional revenues from this initiative.

The operator has come up with a exclusive ‘Holi Zone’ which will host Holi Wish wall papers, full length audio of popular Bollywood and regional songs related to Holi, popular Holi videos from Hindi movies and full length movie, Khoobsurat.

The services will be available on BSNL’s ‘BSNL Live’ portal.