Leading private FM service provider and part of Anil Dhirubhai Ambani Group (ADAG), 92.7 BIG FM and one of leading players in the value added services (VAS) space, OnMobile have joined hands to come up with BIG Mobile Radio.

The new service aims to offer mobile subscribers access to 17 multi-lingual radio channels across India as well as international markets such as Malaysia, Singapore, UAE, Bangladesh, Sri Lanka and Indonesia.

With the launch of the services on the mobile platform, the reach of BIG FM expands from 45 cities to over 4500 cities and towns including rural areas. Moreover the services will be offered in an ad-free format.

Subscribers will be able to select from special content like songs, Bollywood entertainment, jock talk, humour, health tips.

 “We are extremely excited to join hands with the leaders in M-Vas, OnMobile. This partnership only strengthens 92.7 BIG FM’s endeavor to grow radio audiences both within India and the world over. Our effort is to reach radio to the deepest pockets of India, while growing the Indian diaspora overseas, giving them the flavor of radio from back home,” says T. Iyer, Business Head, Allied Businesses, Reliance Media World Ltd.

“Using our innovations in technology we are happy to re-shape the radio medium from being a city-centered service to a global service accessible on any mobile.  OnMobile is ushering in a new experience by removing the geographic barriers to accessing content,” adds Sanjay Uppal, President and COO, OnMobile.

The alliance says that it will disclose the names of operators for the tie-up soon.