Bharti Airtel said that it will premiere Bollywood film, Ishqiya from March 13, 2010 as part of its pay-per-view (PPV) offerings.

The movie will be available on Channel No.181 and is priced at Rs 25.

Announcing  the TV premiere, Sugato Banerji, Chief Marketing Officer – DTH, Bharti Airtel said, “Ishqiya has been one of is the biggest hits of 2010 so far  and we’re happy to bring this blockbuster to our customer’s door at an extremely  competitive cost. The PPV phenomenon is rapidly growing in India and Airtel is committed to offering more exciting and entertaining content to its viewers.”