Sun Direct announced that it will telecast all IPL Season III matches in High Definition (HD) on SET MAX.

There will be no advertisements displayed offering uninterrupted match experience.

Talking on this momentous occasion, Mr. Man Jit Singh, CEO, Sony Entertainment Network said, “This is an exciting development in the Indian  television industry and we are privileged to be associated with the country ‘s only HD TV player, Sun Direct who has taken a leadership role here. HD broadcast will give a unique and new world class experience to millions of passionate cricket lovers in India”.

On this occasion, Tony D Silva, COO, Sun Direct said “We are delighted to give our customers vastly differentiated world class entertainment. Being pioneers in technology, the launch of High definition is an extension of a commitment to provide Indian viewers the best TV experiences.

Sun Direct presently offers 5 channels in HD format namely National Geographic, Sun TV HD Service, Colours HD Service, Discovery World HD and Tamil/Telugu movie service.