Reliance Communications (RCom) claimed scaling the 100 million subscriber mark within seven years of launching its services. RCom says it is now the 4th operator to serve over 100 million subscribers in a single country.

Commenting on the landmark achievement, Mr. Anil Dhirubhai Ambani, Chairman, Reliance ADA Group said, "The landmark 100 million mobile customer base makes us the youngest telecom operator to achieve this milestone in such a short span of time. Reliance Communications pioneered the mobile revolution in India and since then we have been the frontrunner of telecom innovations in the country. As we take the leap to achieve the 200 million mark, we will lead it from the front with more customer-centric innovations and service approach.”

The company says it will notch up the next 100 million subscribers in next 1,000 days.

As part of this the company plans to extend the coverage of its CDMA-based mobile data services to 125 cities from the current figures of 60.

The operator also unveiled “100 Million Commemorative Logo” and announced plans of launching a slew of initiatives over the next 100 days. A customised “100 Million Caller Tune” will also be launched as part of the 100 Million announcement. The company’s 100 Day Celebrations will run in 24,000 towns and 6 lakh villages across the country.