VAS player, Spice Digital bagged the award for Best Mobile Application in the mobile/viral category at Indian Digital Media Awards (IDMA) 2010, recently held at Mumbai.

The Application was developed for movie rental company BIGFLix which is part of the ADAG. The application offered user a unique experience by providing them freedom to choose movies, register a pick up request and other services through the use of mobile phones.

Saket Agarwal, CEO, Spice Digital said, “It is always a great feeling to get appreciated for good quality work. Especially, recognition for an innovative and first-of-its-kind product like the BigFlix Mobile Application is a great achievement and encourages us to keep on delivering high quality, innovative products constantly.  This is a very positive sign from the Indian market which shows appreciation and acceptance towards innovative technologies in the mobile VAS space. We have made the application very user friendly so as to make it a mass product, appealing to people across the social strata. ”