Reliance Communications (RCom) launched new ‘Simply Unlimited CDMA Offers’ as part of extending its ‘Simply Reliance’ initiatives promising to offer prepaid subscribers Unlimited calling for a fixed monthly rental.

There are two new offers as part of the initiative. The Simply Unlimited CDMA Local Pack allows Reliance customers unlimited local calling at a monthly recharge of Rs. 299. Furthermore, the plan offers Unlimited Onnet free calls to any local Reliance phone as well as virtually Unlimited free local calls to any other network, says RCom. STD calls will be charged 50 paise per minute to any network.

The Simply Unlimited CDMA National Pack allows Reliance customers unlimited calling across the country for a monthly recharge of Rs. 599 only. This Pack offers unlimited free calls to any Reliance phone in India (Reliance GSM, CDMA or Fixed Line) whether Local or National. RCom says that the plan offers virtually unlimited local or national long distance free calls to other Networks in India.

Commenting on the new simplified offering, Mr Syed Safawi, CEO – Wireless Business, Reliance Communications said, “The launch of Simply Reliance Initiative last year simplified the confusion resulting out of 1000’s of tariff Plans. With the launch of our new Pack today, we aim to address the customers’ need of a large group who do not wish to be bogged down by concerns related to balance, recharges etc. The new product aims to cater to diverse customer needs with the same simplicity & unconditional transparency.”

Commenting on the simplicity of the new Offer, Mr Mahesh Prasad, President Marketing – Wireless Business, Reliance Communications said, “Most of the current market offerings make certain distinction in terms of usage on local versus long-distance, , on-net versus off-net calling or daytime versus night time. Through our Simply Unlimited CDMA Offer, we plan to further simplify this confusion by doing away with the tariff metering practices of the Indian telecom industry since the introduction of first mobile service in India.”