Spice Mobiles has associated with UTV’s Bindass reality show, D3 Commando Force to sum as the title sponsor for the show.

Speaking on the association Mr. Kunal Ahooja, Director & CEO, Spice Mobiles Ltd. said, “We are keen to associate with the youth which is an important focus segment this year. Our phones are fun, entertaining and edgy like the Qwerty phones with Dual Memory Card slots, 12MP camera phone with 3x optical zoom. Infact, there’s a touch screen video phone that will be coming soon. D3 is a great reality show apart from giving a social message against terrorism it’s also about being fun and fearless and involves the youth which makes it a perfect platform to be associated with”

Spice Bindass D3 Commando force is the first reality show on Indian TV to use real weapons, tactics and discipline of military units.

Reinstating the purpose of this pioneering effort against terrorism, Nikhil Gandhi, Business Head, UTV Bindass said, “D3 Commando Force is dedicated to imparting knowledge on being fearless, intrepid and socially responsible in today’s times. UTV Bindass endeavors to take this campaign against terrorism to an-all-new-level and hope to create a new breed of young, confident and capable citizens. Spice Mobiles & UTV Bindass share common brand attributes of being fearless & fun. We are happy that Spice Mobiles has extended their support to partner with us on the D3 movement amongst the youth.”

As part of the deal, the show will have Brand Integration with Spice Mobiles. Participants will also use Spice Qwerty phones in the show. There will be weekly contests for the viewers and the winner stands a chance to win Spice Mobiles smartphone.