Uninor on Tuesday announced the launch of its mobile services in the metro circle of Mumbai offering its ‘24X7 Badalta Discount Plan’, Dynamic Pricing (DP) tariff model.    

The tariff models offer call charge discounts in the range of 5% to 60% depending on location and time. The discounts will be applicable on standard base call rate of 50 paisa per minute for local call.

The new entrant also launched its services in Maharashtra & Goa, Gujarat and West Bengal. The operator is now present in 13 circles.

“This is a big day for Uninor as we enter some of the most promising and competitive markets of India. We make a start in Mumbai with Dynamic Pricing – a concept that ends the tariff raj and puts the power in the hands of the customer.” said Stein-Erik Vellan, Managing Director, Uninor. “We are still set on bucking the trend and that is how we will compete – through innovation, quality, flexibility and by relentlessly putting the customer first - one customer at a time”.

“Mumbai is a demanding market – often a step ahead both in terms of trends and expectations. Including Maharashtra, Goa and Gujarat, the Hub contributes over 20% to the telecom sector revenues pan-India. The market is highly competitive but by listening closely to our customers and meeting their needs, I’m confident we will succeed. We are launching in Mumbai with Dynamic Pricing, an innovative concept virtually made for the city. A Dynamic pricing plan for a dynamic city” said Olav Sande, Executive Vice President, Mumbai Hub. “I’m excited that we are here and I believe – Ab Humara Number Hai.”

Uninor will offer its services through more than 12,000 points of sale to be managed by 45 distributors. It will have 20 exclusive shops in Mumbai.

The Mumbai Hub which will also handle Maharashtra, Goa and Gujarat will comprise of 350 distributors, over 60,000 points of sale and 72 exclusive shops.