InMobi which specializes in offering mobile ad network platform announced the opening of its operations in the USA.
The company claims to have registered 2 billion US ad impressions on a monthly basis in USA since its soft launch in January, 2010.
The USA launch will help InMobi to expand its present reach of over 179 million consumers, 16.7 billion impressions per month across Asia, Africa, North maerica and Europe.
Anne Frisbie, VP & Managing Director, North America comments, "After two years of rapid expansion around the world, InMobi is in an excellent position to help global brands capitalize on mobile advertising's reach, performance, and creative impact. With 3G and 4G smart phones expected to be in the hands of nearly 2.75 billion consumers globally by 2014, we are perfectly positioned to be a priority digital media buy for US global advertisers."
InMobi's scale and performance around the world. Their entry into the US market extends their reach even further, and we are delighted to be working with them as our global partner," added Mark Rosner, CEO of Zedge.
"As one of the leading US mobile publishers and InMobi's first US-based partner, we have been a part of their international expansion since 2008. This launch confirms InMobi's position as a leading global mobile advertising network and as such we have already extended our partnership to include the US market," said Ashwin Puri, VP Business Development & Marketing at Vuclip. |