Vodafone Roaming Services selected Roamware Inc’s solution to provide their Network Traffic Redirection (NTR) service as part of a wider managed traffic solution on Vodafone’s roaming hub. NTR, also known as ‘traffic steering’.

According to Roamware, NTR enables operators to steer international traffic to partners with higher quality of service and lower inter-operator tariffs (IOT) resulting in optimum customer experience, lower costs for end-users and increased margins and revenues for mobile carriers.

“Customers are expecting the same quality of service at home and abroad. Previously, operators had little or no control over which network their customers connect to. With traffic redirection, operators are able to steer traffic to a network that provides voice and data services at a quality and price their customers demand,” said Richard Grohol, Executive Vice President, Worldwide Field Operations, Roamware.