Comviva announced that its PreTUPS electronic top-up platform has been selected by Vodafone Egypt to deliver e-recharge services to the operator’s 24.6 subscribers.

The solution will enable Vodafone Egypt to offer its subscribers services such as top-up their talk-time with any value, anytime and anywhere. It will help the operator in enhancing parameters such as improving access, convenience, and service delivery to new and existing customers.

The solution will also be extended to the operator’s postpaid subscribers by enabling them to pay their mobile bill via the operator''s network of authorized channel members.

Commenting on the alliance, Sherif Bakir, Head Of Marketing Services, Vodafone Egypt, said, “Our alliance with Comviva brings added-value to our business and we are excited about the greater convenience, flexibility and simplicity we will be delivering to our customers with PreTUPS™. We are also confident that Comviva’s PreTUPS™ will enable improved access to mobile services, via the varied denominations on offer and the improved delivery and distribution of traditional voucher-based products. By providing diverse, easy-to-use and accessible top-up solutions to our customers, we will be able to increase our market penetration. Our customers will no longer need to visit retailer outlets to top-up their accounts, as PreTUPS™ will enable top-up from practically anywhere.”

Manoranjan Mohapatra, CEO, Comviva said, “Our PreTUPS™ solution has received overwhelming acceptance from operators and subscribers in emerging markets, with millions of mobile prepaid subscribers now enjoying the ability to top-up their accounts with any amount. We have successfully deployed our next generation PreTUPS™ prepaid solution for over 25 leading mobile operators across the globe.”