The MMA (Mobile Marketing Association) has announced calls for nominations for its Annual Global Awards Program which will be held in its sixth edition this year.

“Each year we continue to raise the bar on the level of campaigns entered in the MMA Awards program.  This is a direct reflection on the continued growth, innovative campaigns and expanded uses of mobile for marketing purposes,” said Stacey Sayer, membership manager for the MMA.  “We’re thrilled to open this year’s nominations and look forward to congratulating all winners during this year’s Ceremony.”

The Award categories include, Best Use of Mobile Marketing, six categories for the Best Use of Mobile Marketing Award which include Branding, Cross Media Integration, Direct Response,  Product/Services Launch, Promotional, Relationship Building, Innovation, Social Impact, Mobile Marketing Academic of the Year, Outstanding Individual Achievement in Mobile Marketing, Mobile Marketing Association Award for Overall Excellence.