Sistema Shyam Teleservices Ltd.’s (SSTL) CDMA services brand, MTS announced a new initiative named, ‘MTS on Wheels’ in West Bengal.

The initiative will run for a month with the company flagging off the event from Kolkata. The initiative will end at Burdwan by August, 2010.

During the month long period, the bus will travel through various cities and towns of West and North Bengal and will address all customer needs related to voice and data services.

‘MTS on wheels’ is an air conditioned bus comprising of all the facilities available to customers at MTS branded retail outlets across the country. There are different zones viz. Instant activation zone, Instant recharge zone, Display zone, VAS zone, Data product zone, Customer Service zone and Play & Win zone to ensure seamlessly address customer requirements. The facilities provided by the instant activation zone will range from instant activation of SIMs, instant clicking of passport size photographs and photocopy of POI/POA.

Speaking on the occasion, Mr.Keshhav Tiwary, COO, Kolkata & West Bengal, Sistema Shyam TeleServices Ltd said, “This unique initiative was conceived to ensure MTS reached out to more and more people in the state of West Bengal and providing them with high quality services offered by MTS. Our aim is to make the customer experience high speed voice and data service without making any extra effort. I am confident that this will be another step to bring us closer to our existing customers and expand our family”.

MTS will also be offering discounts and gifts to customers as well as allow customers to instantly recharge their connections and experience demos from the VAS zone.

Customers can also experience data services and can avail discounts on data products.