Fastrack Communications Pvt. Ltd.’s Lemon Mobiles entered into a tie-up with mobile social networking company, mig33 following which its handsets will now come preloaded with the mig33 platform.

mig33 claims to be serving more than 40 million registered members spanning over 200 countries. The platform allows mobile subscribers to chat, share photos, send virtual gifts, play games, post on friends profiles, join groups, create avatars.

“As a leading mobile handset brand in India, Lemon Mobiles is committed to delivering the most relevant and popular applications, which are affordable, simple and easy to use. We believe in changing the mobile experience of our customers and hence to keep them socially connected we have collaborated with mig33 which has a long track record of success in mobile-first markets including India. We further hope this partnership will enliven our customer aspirations,” said Rohit Arora, Head Product, Device & Services, Fastrack Communications Pvt. Ltd. 

Mohit Gundecha, Director of Business Development for mig33 said, “India has enormous growth potential and we’re excited to be working with our new partner Lemon Mobiles. This partnership will help us grow our mobile community in India, as we deliver our chat and social entertainment services to wide set of mobile devices.”