Videocon announced the launch of three new mobile handsets namely ‘Qruz’ V1425, ‘V1424’ and ‘V1430’ taking the count of the company’s mobile handset portfolio to 25.

On the launch, Anil Khera, CEO, Videocon Mobile said, “We are happy with the encouraging response from the market, and are keen to enhance our penetration across markets with our offerings.  We are targeting customers looking for basic characteristics like Connectivity, Camera, Music, Memory, Large screen etc, coupled with Voice, Text and Internet solutions as part of their lives. Our objective is to emerge amongst the leading players based on our range and offerings”

Rahul Goel, COO, Videocon Mobile, said, “Features and functionality desired by customers are our key targets.  Long battery life; Music device; and Stylish looks are steps in this direction.  With multiple solutions for interconnected life, we are providing customers with device that helps them manage their tasks easily.”

‘Qruz V1425’ is a 100W PMPO Music Output dual SIM phone that comes with a extra large boom speaker with back cover Mesh Grill, VGA Camera, Bluetooth, long 1200 mAH battery, MP3 player, high resolution 2’’ TFT screen, expandable memory up to 4GB, 1000 Phonebook/500 SMS memory along LED torch with Mobile Tracker.

‘V1430’ has a 1800 mAH battery and is a dual SIM phone. It has a VGA Camera with Video Recorder, 1800 mAH battery (up to 600minutes talk/20days standby time), 1.8” TFT screen, MP3 player with dedicated key, Bluetooth and expandable memory up to 4GB.

The V1424 is positioned around its looks with Gun Metal Linings. It is also a dual SIM phone with VGA Camera, MP3 Player, expandable memory up to 2GB, 2” TFT screen, Bluetooth and Mobile Tracker.