Reliance Communications (RCom) has tied up Universal Music with the company saying that the development is a prelude to the launch of its 3G services in India. The content will be delivered to RCom’s GSM as well as CDMA subscribers.

It will be delivered in various forms such as Voice, WAP, Web, IVR, Blog & through On-Ground Events. The alliance will also arrange exclusive Indian concerts with Shaan, Sunidhi Chauhan, Mohit Chauhan and others. The partners also said that they will line-up international concert with contemporary pop singers currently ruling the billboard charts worldwide.

Commenting on its partnership with Universal Music, Mahesh Prasad, President Marketing – Wireless Business, Reliance Communications said, “Our exclusive partnership with Universal Music is among the tie-ups crafted for our customers as part of RCOM’s 3G launch. The Universal partnership will be leveraged to launch Simply Music Initiative for our 110 million mobile customers with an all around never before music experience across multiple channels and extended to 3G customers at its launch. The Simply Music Initiative will keep the customer engaged on an ongoing basis by providing exclusive and differentiated music content.”

Rajat Kakar, Managing Director, Universal Music India, “Universal Music is delighted to partner with Reliance to offer the Indian consumers a “Money can’t buy” proposition! Our Global expertise combined with the power of some of the finest International and Domestic content will deliver to Simply Music consumers never before musical experiences. Wrap around, 360 degree, seamless music consumption on-the-go, on ground, both in India and Overseas are some of the attributes of this exclusive initiative with RCOM which will enthral and delight consumers in a first of its kind initiative in India.”

RCom is also launching Simply Music initiative across the country promising to offer holistic music pack offering services like exclusive caller tunes, ring tones, Mobile Radio Web Streaming, Full tracks etc to its subscribers.

The Simply Music pack comprises of two packs, Gold and Platinum. The Simply Music Gold Pack will comprise of 3 full length track, 3 ringtone, 4 callertune and 30 minutes mobile Radio Web streaming. This pack will be available for a monthly subscription of Rs 25.

The Simply Music Platinum Pack will comprise of 10 full length tracks, 10 ringtones, 10 callertunes and 100 minutes of mobile Radio Web streaming. The Platinum pack will be available for a monthly subscription of Rs 99.