Mudra MAX’s out-of-home (OOH) unit, Primesite has reinitiated yet another campaign for Aircel. The campaign follows the ‘Aircel Boat’ campaign executed last year in Mumbai and is part of the operator’s CSR activities.

Commenting on the campaign, Mandeep Malhotra, Mudra MAX said, “I am happy that like last year, this year too the Aircel campaign has left an indelible impression in the minds of customers with its forceful and innovative outdoor campaigns. We are now preparing for a few more notable & striking OOH innovations for future brand campaigns of Aircel.”