Tata Teleservices’ (TTSL) GSM services brand Tata DOCOMO announced the launch of a new ‘Pay-Per-Site’ tariff model for GPRS-based internet services. The offer is based on “Pay-for-what-you-use” internet browsing model, says Tata DOCOMO.

“At the time of launch TATA DOCOMO questioned the paradigm of Pay Per Minute and introduced Pay Per Second. With PAY PER SITE the story only gets better for the consumer. Pay only for what you use & hence fairness continues to be an important differentiator for the brand,” said NV Subbarao, Regional Head – South East, TATA DOCOMO during the launch of the services in Hyderabad. “Our customer feedback to Pay per use services launched before have further strengthened our determination that we have been successful in creating customer delight, with services that are refreshingly different.”

“Aptly named ‘Pay per Site’, the service stands unprecedented in anything that has been attempted or offered before in the market and serves to highlight the innovation and clarity/transparency of pricing that Tata DOCOMO is associated with,” Subbarao further added.

According to Tata DOCOMO, those subscribers who browse 2 to 3 sites regularly, the new plan offers freedom from monthly rentals and packs. The pay-per-site model is available in two packs, one plan priced at Rs.10 per site ideally suited for those interested in browsing single sites and another plan priced at Rs.25 monthly rental suited for those browsing multiple sites.

The operator has packaged the services to offer bundle of options to users within various categories of Social networking sites (Facebook, Twitter, LinkedIn, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo Messenger, Nimbuzz).

“Pay per Site is a potent market disruptor, that aims at enabling an innovative service in the Data market; offering customers the power to decide on what they surf the most and purchase ‘packs’ suited and tailored to that specific need. Tapping into the huge potential that is today offered by Social Networking and Emailing/Instant Messaging, Pay Per Site aims to offer customers the choice to ‘DO’ what they like and pay for it alone,” said Rishi Mohan Malhotra, Head-VAS, Tata DOCOMO.

“Love what you do and doing what you love is the core essence of the product proposition - Pay Per Site because if the customers love browsing only 1 or 2 sites then why should they pay a fat monthly fee. Our product innovation is based on the same concept as metered services like pay per click, pay per ad word, and now Pay per Site gives complete flexibility to customers to cherry pick their most favored sites at a very economical pricing structure,” added Malhotra.

There are 2 different genres under which each service is categorized- Social Networking Site and Emailing and Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1paise per kb. There are also 2 Combo options, SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1 paise per kb.

To activate the services, customers can Dial *141# or send an SMS with the keyword “MY SITE’ to 141 and following further instructions or can alternatively visit Tata DOCOMO Dive in zone on mobile. Customers can also activate Pay per Site service through Tata DOCOMO website by clicking on the Pay Per Site link.