Vodafone Essar announced the launch of ‘Night Radio’ services for its subscribers in Karnataka enabling subscribers to listen radio all through the night for Rs.2 per day.

Subscribers need to dial 55170 (toll free) following which they will be guided through an IVR to activate the service. The service is available in English, Kannada, Hindi and Tamil.

On the launch, K Sankara Narayanan, Chief Executive Officer, Vodafone Essar South Limited said, “We are very excited to offer our customers this unique service. For a diverse state like Karnataka, the language options will allow subscribers to enjoy music of their choice. Also, the affordability and accessibility of Vodafone NIGHT RADIO makes it an ideal companion for all music lovers.”