ASUS CEO Jerry Shen has announced the availability of the latest ZenFone 3 range of smartphones during the Zenvolution press event, making India one of the first countries to have access to the stunning new line-up of smartphones. The event in India saw the launch of ASUS ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, and ASUS Transformer 3 Pro, the world’s most versatile PC.

“The highly anticipated ZenFone 3 Series has become a global sensation after its debut at Computex this year. The range reflects the ASUS design philosophy and combines all the elements that users look for in a smartphone. We are ecstatic to introduce the ZenFone 3 Series, which redefines luxury with superior performance and design, to consumers in India, one of our priority markets globally,” said Jerry Shen, CEO, ASUS.

“The almost 30-year old collaboration between ASUS and Intel has brought to market a range of innovative state-of-the-art PCs and devices. We are confident that the latest Asus devices including the new ZenBook 3 and Transformer 3 family powered by Intel Core processors will deliver amazing new computing experiences through enhanced performance, incredible portability, and efficiency in power consumption. We continue to look towards strengthening our relationship with ASUS to bring new, cutting-edge products to market,” said Sandeep Aurora, Director – Marketing and Market Development, Intel South Asia.

                  

The all-new ZenFone 3 family includes ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment; and ZenFone 3 Laser with an ultra-fast 0.03-second laser auto-focus designed for keen photographers.

ASUS ZenBook 3 is the world’s most prestigious laptop, with an ultra-sleek and lightweight all-aluminum design that delivers unprecedented performance. ASUS Transformer 3 Pro, the world’s most versatile PC, delivers extreme performance and mobility, as well as unrivaled expandability with a selection of powerful accessories including ASUS Mobile Hub, ASUS Universal Dock, ASUS Audio Pod, the VR/4K-ready ROG XG Station 2 and ASUS Pen.

ASUS Transformer 3 Pro is a 2-in-1 PC that combines unrivaled performance with incredible portability to create the ultimate mobile device for work and play. Precision-crafted from aluminum, ASUS Transformer 3 Pro is only 8.35mm thin, yet has incredible structural strength and rigidity. ASUS Transformer 3 Pro has diamond-cut detailing that accentuates its elegant design, and it is available in gorgeous Icicle Gold and Glacier Gray color options.

ZenFone 3 is available at a starting price of INR 21,999 on all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and in chain store – Sangeetha Mobiles. It will also be available at all leading retail stores across India before the end of August 2016.

ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser will be available from September 2016 across all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and leading retail stores & Asus Exclusive Stores across India at the following prices:

• ZenFone 3 Deluxe - starting from INR 49,999
• ZenFone 3 Ultra - INR 49,999
• ZenFone 3 Laser - starting from INR 18,999

ZenBook 3 and Transformer 3 Pro will be available from October 2016 onwards across all major e-commerce sites like Flipkart, Amazon, Snapdeal and all Asus Exclusive Stores & leading retail stores across India at the following prices:

• ZenBook 3 – INR 1,47,990
• Transformer 3 Pro – INR 1,44,990