HTC Corporation, on Tuesday unveiled the HTC U Ultra and the HTC U Play smartphones under its U series in the Indian market. Both the smartphones come with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, color and detail. The HTC U Ultra is priced at Rs. 59,990 (MOP) and the HTC U Play is priced at Rs. 39,990 (MOP).

The HTC U Ultra and HTC U Play come with a one-year insurance that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 7.5% cash back on the MOP value of both the phones using Standard Chartered Debit or credit card. This offer is valid from 6th March ’17 - 31st May ’17. HTC U Ultra and HTC U Play will be available in Indian market from 6th March ‘17 and mid-March ’17 respectively

“The launch of the HTC ‘U’ series marks the beginning of our several exciting launches in India this year. Our focus is on design, quality, HD adaptive audio and Artificial Intelligence integration for the discerning customer looking for a premium product with a global appeal,” said Faisal Siddiqui, President-South Asia of HTC.

The HTC U Ultra comes equipped with the dual display, HTC Sense Companion, U Sonic and Voice recognition. The device has BoomSound Hi-Fi edition speakers and camera with 16MP and UltraPixel in the front and 12MP UltraPixel main camera to deliver less blur, faster focus, better photos at night. HTC U Ultra and U Play comes in with a 64GB memory variant. The HTC U Ultra is available in three colors, which include Brilliant Black; Cosmetic Pink and Sapphire Blue. The HTC U Play with a 5.2 inch perfectly symmetric thin design takes brilliant selfies with 16MP rear and UltraPixel front camera. The HTC U Play is available in Iceberg White; Indigo Blue; Black Oil and Cosmic Pink Gold colors in the India market.