Idea Cellular, one of India’s largest telecom operators, has announced an exciting cashback offer on a range of Nokia feature phones for the large base of 2G customers in rural India. All Idea customers buying a new Nokia 105, Nokia 130 and Nokia 150 feature phones will get up to Rs. 600 cashback over a period of 12 months.

To avail this offer, Idea customers need to do a cumulative recharge of just Rs. 100 each month for 12 months, to get Rs. 50 talk time as cash back with a validity of 28 days. The total cashback over a period of 12 months will be Rs. 600 which would substantially cover the cost of the device for the 2G customer.

The offer has been rolled out for all new and existing customers and will be available till 31st July 2018.

Commenting on this initiative, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “As Idea continues to focus on growing mobile broadband penetration in India, we are also cognisant of the needs of the large base of 2G customers and the unconnected rural population in India. With the cashback offer on Nokia feature phones, we will bring both, the perks of affordability and easy accessibility for our customers.”

Nokia 105 is priced at Rs. 999 while Nokia 130 and Nokia 150 both featuring camera, are priced at Rs. 1,599 and Rs. 1,950 respectively. Nokia feature phones are equipped with FM Radio, calculator, clock, calendar, reminders, phonebook and flash light and come with resilient battery.