Route Mobile Limited (“Route Mobile”), a cloud communications platform service provider, today announced that it has partnered with Idea Cellular to manage the international A2P SMS traffic in India. Route Mobile will address and protect revenue leakage via SMS grey routes and help Idea Cellular to improve Application-to-Person (A2P) monetization.

“We are very delighted to partner with Idea Cellular”, said Mr. Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer, Route Mobile Limited. “We will work jointly towards improving and monetizing the International A2P SMS sector. Our endeavor is to deliver great customer experience for our clients through tailor-made mobile communication solutions. We are optimistic of our SMS Firewall, Analytics and Monetisation solution, which will offer a secure SMS channel to Idea Cellular and open-up revenue channel.”

Route Mobile will integrate a multi-leveled SMS firewall solution for Idea Cellular, to secure its international traffic channels. The firewall will ensure that the brand’s International A2P SMS traffic enters Idea’s (India) network via authorized A2P SMS gateways. The international traffic includes messages originating internationally and terminating domestically and will be filtered as per mutually identified and agreed security terms.