Bharti Airtel Limited, a leading global telecommunications company with operations in 19 countries across Asia and Africa, announced the launch of its mobile services in Bangladesh under the airtel brand. With this, airtel Bangladesh joins the global airtel family of 200 million customers having completed the acquisition of Warid Telecom, Bangladesh from the Dhabi Group.

On the occasion, Chris Tobit, CEO-Airtel Bangladesh said, “We are extremely honoured to begin our journey in Bangladesh with our new global identity. We know the people of Bangladesh are very passionate about their identity, their culture and their language. The airtel brand will represent these values, while retaining the youthfulness and dynamism of the global brand so that our customers here can enjoy the same best-in-class brand experienced across continents. We have already begun work to take our mobile network deeper into the rural areas and deliver world-class and affordable mobile services.”

The airtel brand in Bangladesh will be launched with the brand promise: “Bhalobashar tane, pashe ane.” The CEO added “Our brand promise reflects what is unique and different about us. We are here to keep our customers connected not only to each other but with what they love the most in every part of their lives - music, games, entertainment, networking etc.

Along with a bouquet of voice and data services, the communication experience of airtel customers will be enriched through a variety of innovative lifestyle-based services.” At every point, airtel customers will get to enjoy superior value which is made possible by airtel’s scale and unique business model.

Airtel Bangladesh customers will now be able to experience rich multimedia contents with the launch of  ‘airtel live’ - the WAP portal offering customers content like Games zone, Video post, Picture post and various other first of a kind VAS such as “Gaan Bolo, Gaan Pao”, Cricket Caller tunes, Classified services and App Central (with 20,000 rich apps).

Airtel also unveiled a GPS-based Vessel Locating Service to enable tracking of fishing vessels for the fishermen community, in line with the promise of taking mobile telephony into rural areas. Customers in rural Bangladesh can look forward to experiencing many such innovative services in the near future as part of airtel’s focus on contributing towards the vision of Digital Bangladesh.

Airtel Bangladesh has around 4 million customers to date and covers 64 districts in the country.