Tech Mahindra entered into an alliance with Microsoft Corp to offer customized CRM capabilities and flexible application options for telecom service providers.

Under the initiative, Tech Mahindra has inaugurated a Microsoft Dynamics CRM Lab in Noida that will focus on four essential services, namely, provide LIVE demonstrations of Microsoft Dynamics CRM products for prospective customers, showcase the lab for client sales and solutions teams, provide a training ecosystem that will create a resource pool for future requirements and serve as a product incubation centre for customized offerings.

L Ravichandran, President, IT Services, Tech Mahindra said, “As a global player with a strong foothold in the telecom ecosystem, Tech Mahindra is pleased to work with Microsoft, world leader in software services and solutions for Microsoft Dynamics CRM services. Together we will help understand customer needs and enable telecom companies to service their customers better, helping us to move from customer care management to product management. The solutions developed in the lab will also be Cloud enabled on MS Azure platform.  We are also jointly pursuing opportunities across regions primarily in ASIA, MEA & Europe”

”We are delighted to be working with our long-standing industry partner, Tech Mahindra, to offer additional CRM capabilities to telecom service providers worldwide,” said Jim Dietrich, Industry Managing Director, Communications Sector, Microsoft. Further he said, “The new facility represents our joint commitment to bring core expertise and customizable solutions to this sector, which represents over 5 billion subscribers and demands world class support systems that will drive business growth.”