The MMA (Mobile Marketing Association) announced that The Coca Cola Company has joined the MMA’s Premium Membership tier and Microsoft Advertising, the first-ever Premium Member, has renewed its participation for a two year term.

The Coca-Cola Company will join Alcatel-Lucent and Microsoft Advertising as Premium Members.

“We are thrilled to have the continued commitment of Microsoft, as its leadership and global strength are beneficial to the entire ecosystem,” said Greg Stuart, MMA CEO. “Adding The Coca-Cola Company to the MMA Premium Membership tier will only further benefit our members, broadening our capability to support everyone worldwide.”

“Over the past year, we have strongly benefited from our partnership with MMA as the first premier sponsor, and -- as we look forward to 2011 -- we plan to expand our partnership with the Mobile Marketing Association through market education activities such as case studies, webinars and research in the U.S., Western Europe and beyond,” said Jamie Wells, Director of Global Trade Marketing, Mobile Advertising Solutions, at Microsoft Corporation. “With delivering innovative advertising solutions remaining a key focus area, we will continue collaborating with MMA members and key industry players on bold new mobile platforms such as Windows Phone 7 and the next wave of mobile advertising solutions, including apps, search, rich media and commerce.”

“The MMA’s commitment to creating a viable and productive ecosystem is important,” said Tom Daly, Group Manager, Global Connections at The Coca Cola Company. “The opportunity to upgrade our participation with the MMA via Premium Membership only made sense given our ongoing commitment to the medium.”