airtel digital TV announced special offering for sports enthusiasts at  Rs. 1690 which includes 7  leading sports channel . With the offer customers get a 4 month free subscription  which includes 150 channels from different genres and two interactive services.

Mr. Sugato Banerji, Chief Marketing Officer, DTH services – Bharti airtel said, “Sporting events and festive occasions have always been welcome catalysts for the DTH industry. With back to back sporting action that includes the World Cup, T20, high profile test series with England and West Indies, we believe this offering will be a valuable proposition for both existing and new entrants to the category. DTH is making many buy their first TV set and we see a huge upside to the DTH category and airtel digital TV will continue to lead this category expansion.”

airtel digital TV  will include channels namely ESPN, Star Sports, Star Cricket, Ten Sports, Ten Cricket, Ten Action+ and DD Sports along with the entertainment channel- SetMax - which will have the exciting T20 matches live. Additionally, it enables the customers to choose their Language Top-up Pack amongst Punjabi, Marathi, Bengali, Chhattisgarh, North East and Oriya and get all the channels free for life.