The GSM brand of Tata Teleservices Limited , TATA DOCOMO launched a service called “Name Tunes” in partnership with mCarbon which will allow subscribers to greet callers with his/her Name & personalized message of their choice from a set of template messages in place of the original caller tune.

Rishi Mohan Malhotra, Head VAS-TATA DOCOMO said, “Name Tunes is in line with our way of doing things “Refreshingly Different”,  that adds an element of fun and newness to the already existing set of VAS offerings. Greeting a caller with his or her name while the phone rings, will make the call and the conversation even more pleasant and special. This would be a refreshing change for subscribers not wanting to set songs as call me tunes & will cater to a new untapped market of personalized call me tunes. We are pleased to associate with mCarbon that has given us the edge to be the industry first and launch a unique offering in the VAS space that will certainly redefine the experience of Call Me Tunes and make it even more personalized”.

Rajesh Razdan, co-founder & Director Sales and Marketing, mCarbon said, “This is yet another flavor on top of a hugely popular service that adds a more personal touch to the caller and creates a sense of belongingness”. “Our endeavor to launch innovative and disruptive products in the marketplace that create a strong pull for the end consumer towards a value added service and its adoption has been effectively matched by equally innovative lead by DoCoMo”

To activate “Name Tunes”, subscribers will have to SMS “First Name” and send it to Toll Free number 52100. Subscription charges of Rs. 30/- per month and Name Tune download will be charged at Rs. 15/- for 90 days.