DigiVive a leading Next Generation Technology and Managed Value Added services provider announced on Tuesday that Mr. Rohit Sawhney has joined Digivive as Senior Vice President, operations.

In his new position he would be responsible for driving the business growth by strategic transformations on product, Marketing, Sales & content functions.

Mr. Rohit Sawhney has an experience of over15 years in Telecom industry. Prior to Digivive he was with Virgin Mobile as Head of VAS.

Commenting on the announcement Mr. GD Singh, Executive Director , Digivive Services  said, “ With the rapid growth of the consumer base  the VAS industry is expected to come up as one of the fastest growing sectors and Digivive is ideally positioned to deliver innovative solutions for our customers and strategic partners. With the appointment of Mr. Sawhney , we expect to trap the best of the market opportunities with his experience & expertise.”

Talking about his new role Mr. Rohit Sawhney said, “DigiVive is poised for a greater Leap in this Industry with new and innovative products which are changing the VAS industry outlook in India. Our major focus will be on Data VAS Eco System with emphasis  on Mobile TV &  Video based contents. We will continue to deliver consumer led innovative products, across technologies and platforms.