Idea Cellular, India’s third largest mobile operator,has bagged the prestigious ‘Best Brand Campaign’ at the World Communication Awards 2011, held in London recently. Idea is the only Indian company to win at the Annual Awards ceremony which witnessed participation from the world’s biggest communications providers.

Idea won in the ‘Best Brand Campaign of the Year’ category, while competing with four other leading telecom brands from across the globe. Idea received the recognition for two of its most popular and successful communication campaigns – ‘Break the Language Barrier’ and ‘No Idea, Get Idea’.

The World Communication Awards (WCA) recognise companies and individuals responsible for the innovations, achievements and great new services that help in building tomorrow’s industry.

Receiving the award, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea has created new benchmarks in brand communication in India, and has emerged as one of the most loved brands not just in Telecom but across categories. The win at the prestigious World Communication Awards has provided us global recognition, and has further reinforced the superiority of our brand communication and connect with the audience.”