Matrix Cellular, the leading service provider of international telecommunication services, has announced its association with Kolkata Knight Riders for the second consecutive year as the official sponsor in the fifth season of the Indian Premier League (IPL 2012).

The Matrix logo will be on the back of the KKR jersey and the partnership will entail a series of marketing activations and advertising campaigns to promote the brand values. As the Official Team Partner, Matrix will be entitled to a number of benefits besides its logo on the team jerseys. The smart and dynamic brand will also have significant in-stadia presence during Kolkata Knight Riders matches in the form of board branding, placards and cheer sticks in designated stand.

The Kolkata Knight Riders - whose home games will be played at Eden Garden stadium in Kolkata - will feature a host of household names in 2012, including the feisty and firm batsmen of the current era, Gautam Gambhir who will lead the team, South African star Jacques Kallis, one of the fastest Australian bowler Brett Lee as well as Indian bowler/batsman Yusuf Pathan.

Commenting on the association, Arun Batra, CEO, Matrix said, “We are glad to continue our association with the Kolkata Knight Riders for the second consecutive year.  With a new, smart and dynamic team this year, along with some of the highly experienced international players under the leadership of Gautam Gambhir, the team will continue to exemplify excellence thereby touching people’s heart and minds which goes in sync with our brand promise.”

“Being the most watched sports event, the Indian Premier League serves as a lucrative platform to reach out to our customers and leverage our brand at a national level. Associating with KKR offers us the opportunity to raise awareness about the brand as KKR is the biggest franchise, with the largest fan following in the country” added Batra.