Huawei, a leading global information and communications technology (ICT) solutions provider, and UK based Simple Solutions have signed a European distribution agreement to allow Simple Solutions to sell and support Huawei embedded cellular modules GSM, UMTS and LTE into the M2M (Machine to Machine) market across nominated countries in the European Union.

Colin Halligan, Managing Director of Simple Solutions, said: "With the growth of the M2M cellular market anticipated in the next few years, specifically the UMTS and LTE space, we wanted to be in a position to enhance our offering into the market, working with a globally recognised company where we could add value and match their aspirations. Huawei brings a significant enhancement to our current offering both in terms of the technologies supported and their ambitions in the cellular module market."

Georg Steimel, Head of M2M in West Europe, Huawei, said: "Simple Solutions has a proven track record of successful projects and excellent access into the UK and European market. We are very happy to partner with such a highly regarded and focused expert in embedded communications like Simple Solutions and look forward to a great cooperation"