MediaCom, one of the world’s leading media agencies has selected InMobi, the largest independent mobile advertising network lo deploy InMobi’s rich media ad creation platform Sprout, throughout Europe, the Middle East and Africa.

The Sprout platform streamlines the creative development workflow and reduces the friction in mobile advertising campaign management through its ability to create, distribute, and optimise mobile rich media campaigns.

MediaCom will use Sprout to create high engagement HTML5 ad units and deliver innovative, effective mobile rich media campaigns for its advertisers across EMEA. Additionally, MediaCom will benefit from the robust reporting capabilities Sprout offers, including custom event tracking and engagement rates to maximise mobile rich media campaign effectiveness.

Steffen Krabbenhoft, Head of Mobile EMEA at MediaCom, comments, “As our advertisers invest more of their marketing budgets into mobile advertising and requiring robust reporting features, MediaCom was looking for a best of breed partner to help deliver this. We were impressed with the technology and reporting capabilities of Sprout. InMobi’s rich media solution, delivers a highly compelling offering for large global advertisers; we are thrilled with this partnership.”

Rob Jonas, Managing Director and VP of Europe and the Middle East at InMobi said, “Rich media on mobile devices is increasingly critical for brand advertisers, and MediaCom’s commitment to this is confirmed by this unique partnership. MediaCom is one of the most innovative, forward thinking agencies in the world and we are very excited about our new relationship. We look forward to enabling MediaCom to deliver best in class mobile rich media creative executions for their advertisers and are confident they will push the boundaries of what is possible on this exciting new media.”