Nokia and Maxus India have selected Vuclip, the world’s largest independent mobile video and Media Company to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip’s mobile video portal and social networks.
 
Each month, Vuclip delivers over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally. In India, Vuclip has over 14 million monthly active users out of the total 45 million users globally.
 
As many as 65% of Vuclip’s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate "TRENDIFY" and allow users to experience what "TRENDIFY" means in the language of Nokia Lumia 510.
 
Social users in general and the youth in particular are in the age of ’discovery’ enabled by the proliferation of internet-enabled mobiles in India. Identifying this, Nokia, Maxus India and Vuclip have joined hands to empower the youth to discover and create new trends in time and spearhead innovative social media campaign on mobiles.
 
As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share’ button has been changed on a video portal to reflect the brand campaign. The ‘Share’ button for each video has temporarily been replaced with ‘TRENDIFY’, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites. More than 55 million videos on Vuclip are expected to be viewed in 2 weeks through this campaign. Besides its mobile portal, Vuclip has also integrated Trendify with its own social media properties to further amplify the campaign leading to virality, where it has extended Nokia’s opportunity for lucky users to win a NOKIA LUMIA 510.
 
Viral Oza, Marketing Director, Nokia India said, “By leveraging Vuclip, world’s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us.”
 
Unny Radhakrishnan, Digital Head (South Asia), Maxus India said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify” campaign with millions of users in a fun sharing way almost instantly.”
 
Commenting on the integration, Meera Chopra, Vice President - Head of Advertising Sales (APAC & ME), Vuclip said, “This not only helps build a stronger brand recall but also builds a "cool quotient" for the youth who now TRENDIFies, instead of just sharing.”Nokia and Maxus India have selected Vuclip, the world’s largest independent mobile video and Media Company to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip’s mobile video portal and social networks.
 
Each month, Vuclip delivers over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally. In India, Vuclip has over 14 million monthly active users out of the total 45 million users globally.
 
As many as 65% of Vuclip’s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate "TRENDIFY" and allow users to experience what "TRENDIFY" means in the language of Nokia Lumia 510.
 
Social users in general and the youth in particular are in the age of ’discovery’ enabled by the proliferation of internet-enabled mobiles in India. Identifying this, Nokia, Maxus India and Vuclip have joined hands to empower the youth to discover and create new trends in time and spearhead innovative social media campaign on mobiles.
 
As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share’ button has been changed on a video portal to reflect the brand campaign. The ‘Share’ button for each video has temporarily been replaced with ‘TRENDIFY’, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites. More than 55 million videos on Vuclip are expected to be viewed in 2 weeks through this campaign. Besides its mobile portal, Vuclip has also integrated Trendify with its own social media properties to further amplify the campaign leading to virality, where it has extended Nokia’s opportunity for lucky users to win a NOKIA LUMIA 510.
 
Viral Oza, Marketing Director, Nokia India said, “By leveraging Vuclip, world’s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us.”
 
Unny Radhakrishnan, Digital Head (South Asia), Maxus India said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify” campaign with millions of users in a fun sharing way almost instantly.”
 
Commenting on the integration, Meera Chopra, Vice President - Head of Advertising Sales (APAC & ME), Vuclip said, “This not only helps build a stronger brand recall but also builds a "cool quotient" for the youth who now TRENDIFies, instead of just sharing.”