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LG launches 19.5 inch PC monitor 20EN33TS for Indian market at Rs 6,900
TT Correspondent |  |  21 Feb 2013

LG Electronics, a worldwide technology and design leader today launched a 19.5” display PC Monitor, Model No 20EN33TS for Indian market. It is priced at Rs 6,900.
The distinctive 19.5 inch (49.53 cm) 20EN33TS will replace the existing 18.5” (46.99cm) E1942C model and will come with better specification and consumer benefits

“This is a path breaking move from LG to introduce a new standard in PC monitor size and technology to provide better customer satisfaction. LG hopes to capture 30% market share from the stand-alone monitor market and establish product leadership in the monitor category” said Sanjoy Bhattacharya, IT Head, LG India,

“This category contributes 50% sales to the over-all PC Monitor segment and now, with the introduction of the 19.5” 20EN33TS, LG aims to increase the category presence to 55%. Our strategy is to up sell from 18.5” screen size to the newly introduced 19.5” screen size”, added Bhattacharya.

LG line up will have an array of screen sizes for consumers to choose from. The line-up would have an Entry Segment 15.6” (39.62 cm) and 19.5” (49.53 cm), a Mid Segment 20.1” (51.05 cm) and 22” (55.88 cm), and a Higher Segment  23” (58.42 cm) , 24” ( 60.96 cm), 27” (68.58 cm) and 29” (73.66cm).

LG has introduced the 19.5 inch PC monitor after extensive research. The new line up includes 16EN33, 19EN33, 20EN33, 22EN33, 23EA53, 24EN33, 27EA33, 24EA53, 27EA53 and 29EA93.  Keeping the Indian consumer sentiments in mind, all the models’ on-screen displays would come with a language option of Hindi, which is another added advantage of the product.
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21 Feb 2013(IST)  
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