Sony which according to the research firm IDC holds fourth spot in global smartphone market after Apple, Samsung and Huawei is expecting to expand its share and move to number three spot through Experia series of smartphones.
 
Currently it has market share of a 4.5 behind Huawei with 4.9 per cent, apple and Samsung which dominate the global smartphone market with more than 50%.
 
Kunimasa Suzuki, the head of Sony's mobile business, said on Monday that that the company is looking to grab the number three spot by beating Huawei.
 
Though Sony is believed to be working on cheaper smartphones for emerging market it also betting on the success of Xeria series of smartphones.
 
Last month Sony Mobile Mobile said that it is committed to the premium smartphone and tablet segments. Kazuo Hirai, President and CEO of Sony Corporation, and Kunimasa Suzuki, President and CEO of Sony Mobile Communications and EVP, Corporate Executive Officer of Sony Corporation, restated the importance of mobile to Sony’s overall strategy and declared Sony’s intention to further enhance the premium mobile segment. Additionally, Sony Mobile announced that the highly anticipated Xperia Tablet Z will be available globally, and that its award-winning flagship smartphone, Xperia Z, is available now across 60 countries.
 
“In the past year we have worked hard to integrate mobile into the heart of the Sony business and placed all our Android smartphones and tablets under a single brand – ‘Xperia’,” Said Kazuo Hirai, President and CEO of Sony Corporation.
 
“It is a premium brand with a consistent user experience across every device and a great example of what we can achieve as ‘One Sony’.” The introduction of Xperia Z and Xperia Tablet Z feature Sony’s unique technology, content and applications that are ideally suited to fit it every aspect of people’s lives – whether watching the latest movies on the web, capturing those special moments, listening to their favourite music or playing games on the go.
 
“2013 will be a breakthrough year for Sony in the mobile sector.  We are delivering on our objective to combine the best of Sony for an outstanding user experience,” said Kunimasa Suzuki, President and CEO of Sony Mobile Communications. “Sony Mobile’s Xperia products and content applications are designed around what consumers want and this approach is inherent in Sony’s DNA. We continue to set ourselves apart from the competition by creating products and services that only Sony can deliver.”
 
Xperia Z has already received positive endorsement from a host of operators, and following strong support in the Japanese domestic market, it also looks set to follow suit globally with the widest operator ranging to date.
 
“Xperia Z and Xperia Tablet Z offer consumers a unified and consistent cross-device user experience with premium specifications and the best of Sony technology,”said Kaoru Kato, President and Chief Executive Officer of NTT DOCOMO. “The response to Xperia Z from our customers since launch has been incredibly positive. We highly recommend this smartphone to our customers. We are delighted to learn that both products will be available globally, allowing others to benefit from Sony’s premium mobile entertainment experiences.”
 
Sony has showcased  its latest premium Xperia Z smartphone, and its market variant Xperia ZL, and Xperia Tablet Z at Mobile World Congress.

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