ZTE on Thursday announced the appointment of  Xu Dejun as its CEO for its India operations amid the news that its 2012 sales in India  2012 sales hit $700 million.
 
ZTE in India is focusing on its enterprise business and growth in smartphones sales.

“India is an important market for us. In 2013, we have renewed our focus on key customers, our service business and terminals,” said Xu,
 
ZTE said that in 2013, It will launch a range of terminals including 3G data cards and smartphones in India, with a view to a 30 percent increase in smartphone revenue.
 
 Xu Dejun began working at ZTE in 2001 at the company’s headquarters in Shenzhen, China, before moving to India in 2005. He has over a decade of experience in international projects and business development and marketing. Prior to his appointment as India CEO, Mr. Xu worked as ZTE Africa’s head of international projects, as ZTE India’s head of technical sales and as the senior vice president of ZTE India’s Indian Engineering Service Center.
 
 “Further, our enterprise business is expanding at a phenomenal rate and we have focused partner initiatives in place to build more synergy there. In addition, we’re working on various projects for education, hospitality and smart cities.”
 
Talking to TelecomTiger last year Wang Yang Director Enterprises, ZTE India had said that enterprise segment now being one of the four strategic markets for ZTE, the ompany has set up special government-enterprise network marketing and service centers in more than 100 countries and regions, including America, India, Brazil,Japan, Russia, Britain, and France.
 
The India enterprise solutions market is estimated to be worth $3 billion and is anticipated to grow to $8 billion by 2014. To address this enormous potential in the Indian market ZTE has formed an enterprise solutions team to work with key clients in the government and private sector.
 
ZTE was the partner of choice for the first LTE rollout in India, a collaboration with Bharti Airtel. In addition, ZTE worked with Beetel Teletech to successfully expand its data product portfolio, into the enterprise space. As a testament to ZTE’s efficiency implementing cost-effective broadband infrastructure and its contribution to economic growth in India, the company was recognized as the India’s best broadband infrastructure company for the 2011-2012 year by  the Voice & Data 100 Survey 2012.

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