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Orange Business Services, Ericsson in pact to reinforce global M2M capabilities
TT Correspondent |  |  20 Sep 2013

Orange Business Services and Ericsson have entered into a strategic agreement to better serve the growing global M2M market and to respond to multi-domestic needs.

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International companies often need global operations while addressing local requirements of end-users, such as high broadband usage. These needs are mainly driven by vertical industries such as automotive and consumer electronics.

Orange chose Ericsson’s Device Connection Platform delivered as a service to enrich its existing M2M products and solutions portfolio to support in particular international customers.

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Orange Business Services’ global quality of service and seamless customer experience are now complemented by the benefits of the Ericsson platform.

This agreement is another step forward in Orange’s ambition together with the Global M2M Association (GMA) to capitalize on existing assets and to drive market leadership in M2M. The Global M2M Association (GMA) is a service cooperation agreement among leaders in the M2M sector with the main focus of delivering best-in-class, enhanced and seamless M2M services globally to customers.

Thierry Bonhomme, CEO, Orange Business Services, said " This agreement with Ericsson is another step in our global approach to M2M offers and in building an ecosystem of selected partners to the benefit of our customers.”

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Johan Wibergh, executive Vice President and Head of BU Networks Ericsson, says, “ Ericsson Device Connection Platform is a key element in achieving this vision, which benefits from our R&D capabilities and in which we heavily invest. Orange will also benefit from Ericsson’s strong local presence and ecosystem around the world to accelerate business momentum.”

“As operators remove barriers to deploying global solutions, it becomes more affordable for large enterprises and original equipment manufacturers (OEMs) to invest in connected devices. We expect this will lead to a new industry tipping point,” said Steve Hilton, Principal Analyst at Analysys Mason.

Orange’s international customers will benefit from continuous and sustainable long-term competitive solutions based on Ericsson’s R&D capabilities, ensuring low-cost and highly-reliable connectivity for their devices.

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20 Sep 2013(IST)  
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